Please quote reference B09533An exciting opportunity to acquire a highly successful and well-established soft play and children’s party centre in Warrington.
Trading profitably for over 17 years, this family-run business has built an outstanding reputation for its welcoming atmosphere, excellent facilities, and loyal customer base.
Giggles Play Mill operates as a turnkey operation, offering a seamless transition for a new owner while providing strong foundations for further growth.
The business provides a fun, safe, and engaging indoor play environment for children aged 0–9, with clearly defined zones tailored to different age groups.
A key standout feature is its largest dedicated baby and toddler play area in Warrington, making it a go-to destination for young families.
The business also offers:
- Private party bookings and hosted events
- Group bookings and regular sessions
- Inclusive play environment, with experience supporting children with SEND
A structured pre-booking system ensures controlled capacity, creating a calm and enjoyable experience for both children and parents - setting it apart from competitors.A busy on-site cafe operates daily, providing a valuable secondary income stream while enhancing the overall customer experience.The cafe offers:- Full adult menu including breakfasts, lunches, and hot meals
- Dedicated baby and children's menus
- Popular kids' meal deals and desserts
- High-quality beverages, including bean-to-cup coffee
This encourages longer visits, higher spend per customer, and strong repeat business.Growth Opportunities:- Expand and premiumise party packages
- Introduce memberships and loyalty schemes
- Increase digital marketing and social media presence
- Develop baby and toddler-focused sessions
- Extend cafe offering and trading hours
This is a fantastic opportunity to acquire a well-established, profitable, and much-loved soft play and party centre. With a strong reputation, multiple income streams, and clear opportunities for growth, the business is perfectly suited to an owner-operator or investor looking for a rewarding venture in the family leisure sector.