For Sale

Thriving & Profitable Online Clothing Business

Barnsley, South Yorkshire

• Asking Price: £44,995 +SAV
• Turnover: This business generated a turnover of £146,000. Full financials can be made available upon further request.
  
  
• Tenure: Business Only

• Overview
• Location
• Premises

Please quote reference B08400

Established in 2020 and currently based in Barnsley, CoGoGo welcomes The Secret Wardrobe a flourishing women's online fashion brand known for its loyal customer base and impeccable online reputation.

Operated by our client, this business has grown into a trusted name with a strong social media presence and efficient operational processes.

Key Highlights:


• Engaged Online Community: Over 12,000 loyal and engaged followers across social media platforms, driving consistent sales and repeat purchases.
• Strong Financial Performance: High gross profit margins reflect the business's effective pricing strategies and cost management.
• Streamlined Operations: Powered by Shopify, the business benefits from scalable, efficient processes and reliable supplier relationships.
Customer Demographics:

Targeting women aged 39-65, The Secret Wardrobe has built a dedicated customer base with a high repeat purchase rate, especially through live sale events.

Over the past three financial years, this brand has demonstrated strong and consistent performance, characterised by steady revenue growth and a solid gross profit margin, underscoring the value and demand for its products:


• 2022: Achieved a turnover of £146,269 with a gross margin of 37.06%, highlighting an established customer base and effective cost management strategies.
• 2023: Recorded peak performance with a turnover of £178,285 and a gross profit of £62,612 (31.12% margin), driven by strategic marketing efforts and optimised product offerings.
• 2024: Maintained resilience in a challenging market, achieving a turnover of £167,917 and an impressive gross margin of 42.34%, reflecting enhanced cost efficiency and a strategic focus on high-margin products.
Growth Opportunities:


1. Enhanced Marketing: Leveraging paid advertising or influencer collaborations could significantly increase brand visibility and sales.
2. Product Diversifications: Introducing complementary product lines or expanding the best-performing categories could unlock additional revenue streams.
3. Geographic Expansion: By investing in broader shipping capabilities, the brand could expand its reach beyond the UK.
Operational Structure:


• Platform: Fully functional Shopify-powered website with easy-to-use interfaces and streamlined fulfilment.
• Inventory Management: Efficient tracing systems ensure smooth operations and scalable growth.
The founder, having nurtured the brand from a passion project to a thriving business, seeks to step back and focus on personal priorities. This creates a unique opportunity for a new buyer to take over a well-established and profitable venture with significant growth potential.

Priced competitively to enable a swift sale, the business offers exceptional value for its strong financials, goodwill, and scalable model.

If you're an entrepreneur looking for a turnkey business or a fashion retailer seeking an established bolt-on, The Secret Wardrobe is your chance to acquire a brand primed for further growth and success.


The Secret Wardrobe is currently located in Barnsley.

Will need to be relocated.


N/A, Relocatable.