Prospective purchasers will be required to sign an NDA
Tenure:
Business Only
This branded range of height charts is eye-catching and high quality, with an established range of products to appeal to a wide range of tastes for children, parents and grandparents. The large variety of designs and colours means there is a style to suit most rooms and tastes. With minimal current exposure to UK or international retailers, the brand is in an ideal position to expand and increase sales. We are also advised that the product would be ideally suited for social media and influencer interaction.
The brand was launched in the late 2010s and is sold individually from its parent company as a branded range of products, including brand, IP, products, and artwork.
The height charts are made from 100% recyclable polypropylene, which is water-resistant, wipe-clean, and durable (unlike competitors’ laminated paper products).
The product is available to buy from numerous distribution channels, with the majority of sales taking place via Amazon UK. They also sell via Amazon US, their own bespoke website/e-commerce platform, eBay, and Etsy. There is scope for the brand to expand into retail spaces, an area with untapped potential at the moment, as well as increase its global distribution.
There are a number of gains to offer the prospective purchaser, including:
Higher quality than the products offered by the competition.
Rollable and easily stored back in their tube or jar, unlike solid height charts.
Full measure height charts: 200cm / 78 inches / 6 feet in height, full whereas many height charts are truncated.
Low overheads and high profit margins.
Wide range of designs, from simpler coloured door frame height charts to characterful and colourful full width height charts featuring unique artwork by top illustrators.
Long-standing relationships with suppliers, and existing distribution channels.
Outstanding reputation, with average 4.3/5 product ratings on Amazon, and 100% positive feedback on eBay.
Relocatable and easily sizeable turn-key opportunity.
Significant scope for growth, e.g. expanding product ranges, offering personalised products, switching to cheaper suppliers and couriers, reducing other operational costs, and potentially recruiting staff (see ‘Prospects’ for more).
