For Sale
Beautifully Branded Home Fragrance Business for Sale
Leicester, Leicestershire
- Asking Price: £27,995 +SAV
-
Turnover:
We are advised on the following:
OTM: £29,995
Turnover: £37,000
Net Profit: £3,125
- Tenure: Business Only
- E-commerce website (Shopify), including all content, product photography and design files
- Amazon Seller Central accounts with trading history and reviews
- Two UK-registered trademarks and Amazon Brand Registry
- Full branding, including logos, artwork, label designs and packaging templates
- All product formulations and recipes across the range
- 19 Cosmetic Product Safety Reports (CPSRs)
- Complete supplier list, including the direct Sri Lankan coconut oil source
- Existing genuine customer database
- Klaviyo email marketing account and existing flows
- Private label capability and manufacturing knowledge
- Two weeks' handover and manufacturing training
- Production equipment
- Coconut flour
- Coconut sugar
- Tea range
Please quote reference B09152
Wellness Gift Company Limited was incorporated in 2016, with the Zawadee brand registered and trading commencing in 2017.
Zawadee Nature’s Gift is a family-run lifestyle, home fragrance and wellness brand offering an established and diverse product range. Products include wax melts, candles, diffusers, organic coconut oil for hair and skin, hair and beard oils, shower gels, body lotions and products sold through Amazon FBA.
The brand combines nature-inspired products with elegant presentation and has developed an established online presence through its Shopify e-commerce website and Amazon.
Operating on a part-time basis due to family commitments, the business has built an established customer base and developed extensive manufacturing knowledge, formulations, supplier relationships and brand assets.
The name Zawadee, meaning ‘gift’ in Swahili, has been used by the business since trading commenced in 2017.
Two UK-registered trade marks are included in the sale: UK00003264326, the word mark Zawadee, registered in classes 3, 29, 32 and 44; and UK00003243594, Nature's Gift Zawadee with device, registered in classes 3 and 29. Both were filed in 2017 and are due for renewal in 2027. Class 3 covers the cosmetics and body care range. Candles and wax melts are not separately registered, though the brand has traded under these names since 2017.
Importantly, this is far more than the acquisition of an e-commerce website. The sale provides a new owner with established infrastructure, intellectual property, product formulations, compliance documentation, supplier relationships, manufacturing knowledge and sales channels, providing a strong platform from which to continue developing the brand.
Trading History & Online Performance
Historically, the majority of the business's turnover was generated through a single private label contract, which subsequently wound down and ended in April 2026. This should therefore be taken into consideration when reviewing the business's historic turnover.
While this contract has ended, the private label capability, formulations, manufacturing knowledge and supplier relationships transfer with the sale, providing a new owner with the foundations to pursue similar private label opportunities in the future.
The business continues to trade and generate unpaid organic traffic despite having no marketing currently running.
Every Shopify order generated during August and September came from organic sources, with the majority originating from Google organic search and landing directly on individual product pages. The remainder came through ChatGPT referrals, which converted at 6.7%.
Amazon converted at 22.7% over the same period, despite this falling within what the vendor advises is the seasonally weakest quarter for home fragrance.
Order-level attribution is available for verification.
The business currently has 342 genuine customers, of whom 66 have purchased more than once, representing a 19.3% repeat customer rate.
There are also 261 email subscribers on the main Klaviyo list, of whom 97% are subscribed, and 86% are UK-based, with consent properly recorded.
These results, including the repeat customer rate, have been achieved without email marketing. Klaviyo is installed, and marketing flows have been built but have never been activated, providing an immediate opportunity for a new owner to begin engaging the existing subscriber base.
The store was subject to a card-testing attack in May 2025, which generated approximately 4,500 fraudulent customer records. These records are being removed and are not included within the genuine customer figures stated above.
Product & Compliance Assets
A particularly valuable element of the acquisition is the inclusion of established product formulations and compliance documentation.
The sale includes 19 Cosmetic Product Safety Reports covering the body care range, hair and face oils, shower gels, body lotions and coconut oil, assessed between 2018 and 2026.
The business has developed considerable manufacturing knowledge and established supplier relationships, including its direct Sri Lankan coconut oil source.
A new owner is therefore acquiring considerably more than a website and brand name, with much of the groundwork required to manufacture, develop and sell the existing product range already established.
Included In The Sale
The acquisition includes a comprehensive range of intellectual property, digital, production and operational assets:
Stock and inventory are excluded from the asking price and will be sold separately.
Additional Brand Assets
The sale also includes complete, print-ready and launch-ready labelling for an unlaunched food and wellness range, comprising:
This opportunity is being offered as a sale of the business assets only and not as a sale of the shares in Wellness Gift Company Limited.
Accordingly, the company's liabilities do not transfer to the purchaser as part of the asset sale.
Wellness Gift Company Limited was incorporated in 2016, with the Zawadee brand registered and trading commencing in 2017.
Zawadee Nature’s Gift is a family-run lifestyle, home fragrance and wellness brand offering an established and diverse product range. Products include wax melts, candles, diffusers, organic coconut oil for hair and skin, hair and beard oils, shower gels, body lotions and products sold through Amazon FBA.
The brand combines nature-inspired products with elegant presentation and has developed an established online presence through its Shopify e-commerce website and Amazon.
Operating on a part-time basis due to family commitments, the business has built an established customer base and developed extensive manufacturing knowledge, formulations, supplier relationships and brand assets.
The name Zawadee, meaning ‘gift’ in Swahili, has been used by the business since trading commenced in 2017.
Two UK-registered trade marks are included in the sale: UK00003264326, the word mark Zawadee, registered in classes 3, 29, 32 and 44; and UK00003243594, Nature's Gift Zawadee with device, registered in classes 3 and 29. Both were filed in 2017 and are due for renewal in 2027. Class 3 covers the cosmetics and body care range. Candles and wax melts are not separately registered, though the brand has traded under these names since 2017.
Importantly, this is far more than the acquisition of an e-commerce website. The sale provides a new owner with established infrastructure, intellectual property, product formulations, compliance documentation, supplier relationships, manufacturing knowledge and sales channels, providing a strong platform from which to continue developing the brand.
Trading History & Online Performance
Historically, the majority of the business's turnover was generated through a single private label contract, which subsequently wound down and ended in April 2026. This should therefore be taken into consideration when reviewing the business's historic turnover.
While this contract has ended, the private label capability, formulations, manufacturing knowledge and supplier relationships transfer with the sale, providing a new owner with the foundations to pursue similar private label opportunities in the future.
The business continues to trade and generate unpaid organic traffic despite having no marketing currently running.
Every Shopify order generated during August and September came from organic sources, with the majority originating from Google organic search and landing directly on individual product pages. The remainder came through ChatGPT referrals, which converted at 6.7%.
Amazon converted at 22.7% over the same period, despite this falling within what the vendor advises is the seasonally weakest quarter for home fragrance.
Order-level attribution is available for verification.
The business currently has 342 genuine customers, of whom 66 have purchased more than once, representing a 19.3% repeat customer rate.
There are also 261 email subscribers on the main Klaviyo list, of whom 97% are subscribed, and 86% are UK-based, with consent properly recorded.
These results, including the repeat customer rate, have been achieved without email marketing. Klaviyo is installed, and marketing flows have been built but have never been activated, providing an immediate opportunity for a new owner to begin engaging the existing subscriber base.
The store was subject to a card-testing attack in May 2025, which generated approximately 4,500 fraudulent customer records. These records are being removed and are not included within the genuine customer figures stated above.
Product & Compliance Assets
A particularly valuable element of the acquisition is the inclusion of established product formulations and compliance documentation.
The sale includes 19 Cosmetic Product Safety Reports covering the body care range, hair and face oils, shower gels, body lotions and coconut oil, assessed between 2018 and 2026.
The business has developed considerable manufacturing knowledge and established supplier relationships, including its direct Sri Lankan coconut oil source.
A new owner is therefore acquiring considerably more than a website and brand name, with much of the groundwork required to manufacture, develop and sell the existing product range already established.
Included In The Sale
The acquisition includes a comprehensive range of intellectual property, digital, production and operational assets:
Stock and inventory are excluded from the asking price and will be sold separately.
Additional Brand Assets
The sale also includes complete, print-ready and launch-ready labelling for an unlaunched food and wellness range, comprising:
This opportunity is being offered as a sale of the business assets only and not as a sale of the shares in Wellness Gift Company Limited.
Accordingly, the company's liabilities do not transfer to the purchaser as part of the asset sale.
The business is currently located in Leicester.
This is a fully relocatable opportunity, allowing a new owner to operate the business from a location that suits their individual requirements.
This is a fully relocatable opportunity, allowing a new owner to operate the business from a location that suits their individual requirements.
N/A – Relocatable.
As a business-only asset sale, there is no requirement for a purchaser to take on the existing premises.
As a business-only asset sale, there is no requirement for a purchaser to take on the existing premises.
