For Sale

Scent-sational Opportunity: Buy This Booming Wax Melt Brand!

Greater Manchester

• Asking Price: £700,000 +SAV
• Turnover: We are advised that the business demonstrates consistent profitability and a healthy adjusted net income, reflecting a well-optimised cost structure and strong customer retention.
  
  The current owner is seeking to sell due to other business interests, presenting an excellent opportunity for a new owner to acquire a proven online brand with strong foundations and clear upside potential.
  
  
• Tenure: Business Only

• Overview
• Location
• Premises

Please quote reference B09326

CoGoGo presents an excellent opportunity to acquire an established, digitally native direct-to-consumer home fragrance brand

Operating successfully for over eight years, this business has built a strong reputation through high-quality products, exceptional customer satisfaction, and a loyal, repeat customer. The brand offers a proven, turnkey e-commerce operation with strong foundations already in place and clear opportunities for further growth under new ownership.

The business specialises in premium home fragrance products including wax melts, candles, reed diffusers, room sprays and complementary lines. Loved by thousands of customers nationwide, the brand has grown through outstanding customer reviews, a strong owned audience, social engagement, and word-of-mouth referrals.

The business benefits from a polished, high-performing Shopify website, a well-curated and commercially proven product range, and a large, engaged customer and email database that continues to drive repeat purchasing.

Included in The Sale Are:


• Fully functioning Shopify website
• Extensive customer and email database
• Established social media accounts and owned audiences associated with the brand 
• Digital assets, including professional product photography, creative content, and marketing materials
• Established a Trustpilot account with thousands of outstanding ratings and reviews 
• Optional production assets (e.g. melting equipment), if required
Please note: the business does not include a physical unit, as the current owner operates other ventures.

Why This Business?


• Modern and commercially proven product range with broad appeal
• Excellent customer reviews and strong repeat order behaviour
• Fully relocatable business with no fixed overheads
• Strong brand identity supported by a sleek, conversion-focused website
• Ready-to-run e-commerce setup with established systems and suppliers
• Established subscription and repeat-purchase revenue model supporting predictable income
• Significant opportunity for further growth via paid advertising, social media, product expansion, or wholesale
To proceed, we kindly ask that you sign a Non-Disclosure Agreement (NDA) in order to receive further detailed information.


This is a relocatable business, ideal for a buyer wishing to operate from anywhere in the UK or internationally. The fully online model and straightforward supply chain allow the business to be managed and scaled without geographic constraints.


The business has no requirement for a physical retail presence. All sales are generated through an attractive online shopping experience and supported by efficient order fulfilment processes.