In today’s digital age, a strong online presence is crucial for any small business. Among the many platforms available, Facebook stands out as a powerful tool for connecting with local customers and reaching a captive audience of three billion active monthly users.
Here’s how you can get started
Get Started by Creating Your Page:
- Sign into Facebook with your personal account.
- From the “Pages” section, click “Create new Page”.
Craft Your Profile by Filling Out All Your Details:
- Select a clear and concise Facebook Business Page Name that accurately reflects your business. This will be the first thing potential customers see, so make it count!
- Upload a captivating profile picture and cover photo that visually represent your brand (recommended image sizes are at least 170px x 170px for your profile picture and 851px x 315px for your cover photo).
- Now write a compelling description that highlights your unique offerings, target audience, and brand voice. Include key words will help people searching on Facebook, e.g., if you’re a bakery, be descriptive and say something like “Manchester’s best independent bakery, serving pasties, cakes and sweet treats all day!”
Optimise Your Page for Potential Customers:
- Categorise your business accurately to help people find you easily, e.g. ensure your business category is ‘shop’ if you sell products.
- Add your contact information, including address, phone number, and website (if you have one).
- Set your big button (it’s found beneath where you upload your images), encouraging viewers to “Contact Us,” “Learn More,” or “Shop Now.”
- You can also connect your page with WhatsApp, giving customers a direct line of contact.
Content is King:
- Regularly post engaging content that showcases your products or services and offers valuable information to your audience. This doesn’t always have to be about your product, you could also include the people who use your product.
- Make sure you’re using various content formats, including images and reels.
Engage and Connect:
- Respond promptly to comments, reviews and messages to build relationships and demonstrate excellent customer service.
- Also, you can engage with other people’s pages under your company name. You can do this by joining relevant Facebook groups to connect with potential customers and participate in industry discussions. If your customer base is primarily local, joining and posting in local Facebook groups (e.g. “What’s On Chester” or “Chester Together”) is a great way to raise brand awareness.
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